![]() Starbucks is also testing out cup-washing stations in stores. Another is for baristas to pre-make drinks when customers place their orders, and pour them into personal tumblers at the window or when they arrive at a store to pick up their order. One option is to allow customers to drop off their cups at an earlier point in the drive-thru lane so that the drink is ready in a personal cup once they swing around to the window, Landers said. But Starbucks is exploring ways to make the process smoother. "We have different versions of the drive-thru layout."Ĭustomers can simply give their cups to baristas at the drive-thru window. "We've got mock stores set up," said Landers. To that end, Starbucks has been testing different options at its innovation center. ![]() So to achieve its zero-disposable-cups goal, Starbucks needs to figure out how to get reusables through a drive-thru, and make them available to customers who order ahead. But since the pandemic, more customers have been coming through the drive-thru or ordering ahead.ĭuring a February analyst call, Starbucks CFO Rachel Ruggeri said that Starbucks' drive-thru windows and its mobile orders together account for about 70% of sales at US stores operated by the company. Years ago, ordering ahead or using a drive-thru might have been a rare enough occasion. But it gets a lot more complicated when customers bring their own cups to the drive-thru or when they order ahead through the Starbucks app. "We are also going to be testing a disposable cup fee." She added that the chain is also experimenting with discounted prices for people who use a Starbucks-provided ceramic mug in stores. "We're testing an incentive on the personal cup to go up from where it is today - from 10 cents to 50 cents," Landers said. It has since brought back the option and is now trying out ways to make it more attractive. To phase out disposables, Starbucks is considering a widespread borrow-a-cup program, in which customers pay a deposit for a durable cup that they take with them and drop back off after use.Īmelia Landers, a vice president of product experience whose team is responsible for sustainable packaging at Starbucks, expects that this model will resonate more with customers compared to other sustainability efforts.Įarly in the pandemic, when people feared that the coronavirus could spread easily on surfaces, Starbucks barred customers from bringing their own mugs. That won't be easy to do, as most Starbucks customers are used to that simple, single-use option. But they do want to make that option less attractive. The goals don't mean Starbucks will get rid of the paper and plastic cups. Starbucks is also planning, by the end of next year, to let customers use their own personal mugs at every Starbucks in the United States and Canada, even if they order ahead or use the drive-thru. That could mean rolling out more borrow-a-mug programs that require a deposit. He called that option "the holy grail."īy 2025, the company wants every customer to be able to either use their own mug easily or borrow a ceramic or reusable to-go mug from their local Starbucks. The best solution? "Eliminating the disposable cup," Kobori said. Some might be recycled, but recycling is an imperfect option - recyclable items still end up in landfills. When they are thrown away, the cups end up in landfills or as litter in streets and waterways. "But it is also this ubiquitous symbol of a throwaway society." "Our cup is ubiquitous, and we love that," said Michael Kobori, Starbucks chief sustainability officer. The company's white - or sometimes holiday-themed - logo-emblazoned paper cups for hot drinks, and clear plastic cups for cold drinks are instantly recognizable symbols of the brand. Starbucks has a love-hate relationship with its cups. Share the #UpTheCup campaign and sign our change.By 2025, the company wants every customer to be able to either use their own mug easily or borrow a ceramic or reusable to-go mug. Let’s convince Starbucks to #UpTheCup and fight #plasticpollution, #greenhousegas emissions and mitigate #climatechange all in one fell swoop! This waste ends up in landfills which are notorious for emitting methane, a potent greenhouse gas.ĭespite this, the coffee giant allows the myth that their paper cups are recyclable, to continue.īut wait, a solution already exists! Fully recyclable cups are commercially available in the market, one of which is a simple change in the composition of the plastic lining. Starbucks produces more than 4 billion to-go coffee cups per year, meaning the last time you were in Starbucks you probably took your coffee in a plastic-lined non-recyclable cup which can also prevent other recyclables from getting a new life. ![]() Think you know how you take your coffee? Think againĨ2.6% of people mistakenly believe their Starbucks paper cups are recyclable.
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